How to Apply

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Laura Canada was founded in 1930 and is the creator, owner and operator of two iconic brands – Melanie Lyne and Laura, which includes Laura Petites and Laura Plus – which are showcased to a loyal group of customers, in over 140 locations across Canada and online. This is a time of significant change in retail, and we are looking for new team members to help us thrive.

Laura Canada is looking for a passionate, energetic and fashion forward individual to join our team in an Assistant Manager role at our Laura store at Victoria Uptown Shopping Centre. Our ideal candidate will possess a contagious passion for fashion and customer service.

Motivates, coaches and develops a winning team of Sales Associates that provides a unique and memorable shopping experience to every customer. Has strong fashion and floor awareness and is knowledgeable about our product.

Critical Functions:

Coaching and Development

  • Observes and coaches team members’ behaviors to maintain high standards of customer service and product knowledge.
  • Develops and trains team members on exemplary customer service as per Company standards.
  • Trains team members on new arrivals, product knowledge, and current fashion trends.
  • Acts as a role model in catering to the customers’ unique needs and meets management contribution standards.
  • Conducts SPA weekly.
  • Acts as a role model by promoting the website, store CRM, any loyalty program, marketing initiatives in place and direct ship.
  • Fosters a vibrant, fun, energetic and enjoyable store environment.

Customer Service

  • Demonstrates excellent floor leadership and has exceptional control of sales floor (customer service standards, fitting rooms, zone coverage, cash desk area) and monitors segment accountability results.
  • Continually monitors traffic trends and reacts in a timely manner.
  • Effectively builds and maintains a personal clientele by using Laura Canada’s tools and ensures all Sales Associates do the same.
  • Demonstrates strong wardrobing skills by coaching and sharing knowledge on current fashion trends, product, and the customers’ unique needs.

Store Performance

  • Contributes to achieve all key financial objectives established by Laura Canada:
  • Sales
  • Closing ratio
  • Hours
  • Shrink
  • Dollars per transaction
  • Units per transaction

People Management

  • Participates in recruiting top talent utilizing all Company recruitment tools.
  • Maintains a performing team through excellent assessment skills, ongoing coaching and evaluation of performance of Sales Associates.
  • Identifies and resolves team members’ issues and deals with underperforming team members in a timely manner utilizing the Company’s resources and completing related documentation (PCP, SOD, NC, etc.).
  • Delegates appropriate responsibilities to Sales Associates.
  • Is responsible for the successful integration of all new Sales Associates through a thorough orientation, feedback and 3-month reviews.
  • Understands Sales Associates’ career ambitions and partners with Management to develop required skills.
  • Adheres to and ensures that all team members are aware of, understand and comply with all new and existing Company policies and procedures (e.g. Dress Code, Loss Prevention, Health & Safety and Human Resources).
  • Acts as a back-up to the Store Manager



  • 2 to 3 years of management experience
  • Contagious passion for fashion and customer service
  • Must be available to work days, nights and weekends
  • Proficient in delegation and follow-ups
  • Ability to create a positive work environment where team members are motivated to learn and grow
  • Excellent communication and interpersonal skills
  • Demonstrates initiative on an on-going basis
  • Embraces Company initiatives and acts as a change agent to ensure directives are met
  • Open to feedback and implements change in a timely manner